The Foods Network Serves Up Smart Branding

Powering the kitchens at the Food Network, they&rsquove been cooking up some vey savvy branding - for the Network as as well as for its specific hosts.

Rachael Ray and Sandra Lee are the two greatest brand names. The way they are mareketed
supplies a nice branding lesson: you can occupy the similar positioning inside of a area of interest, yet private a distinctive manufacturer that sets you apart.

Distinctive Brand names with the Similar Positioning
The positioning these two stars occupy is a particular of authority in family home-producing benefit: effective and relatively easy, level of quality meal planning for chaotic females (principally). But just about every has been equipped to carve out a separate and distinctive manufacturer inside of that similar area.

Taglines that Generate Brand names
Rachel Ray&rsquos empire is develop on the foundation of her surprisingly emphatic tagline &ndash &ldquo30 minute meals.&rdquo The name states it all. Sandra Lee&rsquos tagline is &ldquosemi-do-it-yourself meals&rdquo - planning meals with the aid of pre-packaged substances.

It is in essence the similar positioning, but with out the precise time period that Ray uses. The implication is the similar: you&rsquoll be equipped to prepare level of quality meals at family home more quickly.

While each have been equipped to create an authority situation inside of the benefit subject, curiously, their authority does not appear from community qualifications. The sensation of authority they have been equipped to develop happens from their completely unique personalities and presentation, as well as their specific tales.
They discovered how to cook on their private, possibly seeing that they had to (in Lee&rsquos situation) or as in Ray&rsquos situation, her mom was in the meals services organization, and an avid cook

Leveraging a Model Into Many different Services
The two have been been equipped to leverage their brand names to generate and increase numerous solutions. Some of Lee&rsquos branded solutions include things like: Sandra Lee Semi-Homemade Cooking, Sandra Lee Semi-Homemade Desserts, Sandra Lee Semi-Homemade Cooking II, Sandra Lee Semi-Homemade Grilling &hellip she even ventures into Rachael Ray&rsquos turf with Sandra Lee Semi-Homemade 20-Moment Meals.

Rachael Ray&rsquos branded merchandise line includes cookbooks, this kind of as thirty-Moment Meals, thirty-Moment Meals 2, Rachael Ray's thirty-Moment Meals: Cooking 'Round the Clock,
Rachael Ray's thirty-Moment Meals for Youngsters: Cooking Rocks!, Rachael Ray's thirty-Moment Get Genuine Meals: Try to eat Healthy and balanced With out Heading to Extremes, among others.

And seeing that each of their brand names have been set up in a hugely scalable area of interest &ndash family home benefit, they have been equipped to comfortably increase their merchandise lines beyond meals, into the more reaches of family home-producing, on Tv, in print, and many others. (Lee basically started her manufacturer in the family home-producing subject and then went into meals).

Finding Distinctive Promotion Angles Inside the Similar Niche
In their solutions as well as in their exhibits, their distinctive personalities, appear, and fashion and many others. more differentiates their brand names from a particular one other. But the variation is developed on a foundation of potent taglines that embody completely unique internet marketing angles inside of the similar area of interest: thirty minute meals vs semi-do-it-yourself.

The lesson here is just seeing that people else may possibly have set up an authority positioning in a area of interest you want, doesn&rsquot indicate you can&rsquot generate a completely different, yet profitable manufacturer inside of the similar area.

In spite of this makes an attempt to duplicate or merely imitate a manufacturer inside of a area of interest situation will not only fail, it will mark you as inauthentic. You have to be equipped to get completely unique angle so you can carve out your private area inside of the area of interest you want.